Rehla Design
420378_265729390176425_450381245_n.jpg

Project B.A.K.E.

Brand Development, Messaging

Strategic branding for a non-profit entity, Project Be A Kind Example (B.A.K.E.), that delivers cupcakes and kindness to underprivileged children in New York.

Project Be a Kind Example (B.A.K.E.) , a newly formed non-profit entity in New York City had just begun delivering cupcakes to underprivileged kids in Harlem.

Project Be a Kind Example (B.A.K.E.), a newly formed non-profit entity in New York City had just begun delivering cupcakes to underprivileged kids in Harlem.

Their work was undeniably heartwarming but they were in need of a memorable brand to attract donors and support.

Their work was undeniably heartwarming but they were in need of a memorable brand to attract donors and support.

It was a delicious design opportunity we could not resist.

It was a delicious design opportunity we could not resist.

DSC_0079.JPG
Like its beautiful mission, the visual expression had to be hopeful and inspiring.

Like its beautiful mission, the visual expression had to be hopeful and inspiring.

Every week, a sweet, fluffy cupcake greeted each child accompanied by an engaging activity and story on kindness.

Every week, a sweet, fluffy cupcake greeted each child accompanied by an engaging activity and story on kindness.

Rehla_Projects_PB-Collage.jpg
Project B.A.K.E. also began writing their own stories to be recited during story-time. We stepped in to develop a system by pairing up with local artist Atreyee Ghosh , to ensure the stories would carry a rhythmic flow.

Project B.A.K.E. also began writing their own stories to be recited during story-time. We stepped in to develop a system by pairing up with local artist Atreyee Ghosh, to ensure the stories would carry a rhythmic flow.

As the brand continues to inspire, we are committed to helping them grow as their needs change over the years.

As the brand continues to inspire, we are committed to helping them grow as their needs change over the years.

“This is so beautiful and professionally done. I love the idea behind this and I know the kids are going to love it. You cannot go wrong with cupcakes to make a child happy. But cupcakes, packed in a beautiful box with personalized labels? That’s s

“This is so beautiful and professionally done. I love the idea behind this and I know the kids are going to love it. You cannot go wrong with cupcakes to make a child happy. But cupcakes, packed in a beautiful box with personalized labels? That’s super!”

— Alyssa Du Pont, Association to Benefit Children

Indeed, kindness is truly contagious.

Indeed, kindness is truly contagious.