Designing for a Cause
The Center for Open Hiring™ at Greyston launched in July 2018, enables corporations to develop strategies to drive inclusive hiring and address racial inequality. The mission at The Center is run by pioneering social enterprise Greyston, located in Yonkers, New York. Greyston is an award-winning bakery operating since 1982, built on the premise of hiring bakers without interviews, resumes, background-checks or applications.
Since 2018, we have worked with the Greyston team to develop numerous marketing materials. We were tasked to create easy-to-grasp communication design materials—including publications, leaflets, iconography and infographics. We worked across time zones effectively by sticking closely to Greyston’s brand guidelines developed by Pentagram.