Insights

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Designing for a Cause

The Center for Open Hiring™ at Greyston launched in July 2018, enables corporations to develop strategies to drive inclusive hiring and address racial inequality. The mission at The Center is run by pioneering social enterprise Greyston, located in Yonkers, New York. Greyston is an award-winning bakery operating since 1982, built on the premise of hiring bakers without interviews, resumes, background-checks or applications. 

Since 2018, we have worked with the Greyston team to develop numerous marketing materials. We were tasked to create easy-to-grasp communication design materials—including publications, leaflets, iconography and infographics. We worked across time zones effectively by sticking closely to Greyston’s brand guidelines developed by Pentagram.

We are truly proud to work with socially-conscious enterprises like Greyston as they generate positive impact in the communities and societies they operate in.


In a moving TED Talk, former CEO Mike Brady (with support from Dion Drew) poses the question of how business can spearhead change to tackle social problems plaguing communities across the globe.